Sustainability in tourism is more than just good practices—it’s about measurable impact. Without the right tools, it’s difficult to track progress, improve strategies, and prove commitment to responsible tourism. But how can tourism businesses effectively measure their sustainability efforts? Do […]

Cultural heritage sites tell the stories of our past, shaping identities and connecting generations. But as tourism grows, so does the challenge—how do we protect these sites while making them accessible and profitable? Can heritage tourism strike a balance between […]

Travelers are no longer just looking for a place to stay—they want accommodations that align with their values. Sustainability is now a key factor in booking decisions, and hotels, lodges, and resorts are under increasing pressure to adapt. But what […]

Mass tourism is putting pressure on destinations, leading to overcrowding, environmental strain, and a loss of cultural authenticity. But what if the solution isn’t fewer tourists—but longer stays? Can slow tourism help ease the burden on popular destinations while offering […]

Sustainability sells, and more travel businesses are marketing themselves as "eco-friendly" to attract conscious travelers. But not all green claims are genuine. Many are just clever marketing tactics—also known as greenwashing. How can travelers and businesses tell the difference between […]