We plug our “PTC” marketing system into your travel and tour business, so you can focus on what you love doing- planning memorable trips
Storytelling was made for the travel and tourism industry and we help your audience experience the magic of your destination with the right words.
From conversation to conversion we bridge the gap between the experience that travellers are looking for and your offer.
The best package is one that sells itself over and again. We know it’s popular opinion that not everyone travels multiple times in a year. According to Statista the average person travels 3 times a year, that’s where we come in we supercharge your emails turning it into a retention machine.
With the recent shift in seacrh get ready to be top of your customers mind, show-up on search engines and search GPT with our All-in SEO service. We curate and rank you for keywords that truly matter to every part of the customer’s journey.
We connect your travel brand with the right influencers, bloggers, and media outlets. Together, we build credibility and attract attention to your unique travel experiences.
We identify, list and optimize your travel and tour business across GMB and OTAs. If you’re just listing on OTA’s or not regularly updating your GMB you are letting your customers choose those who are. We not only ensure you stand out with technique but we also build a perceived value for travelers looking for your kind of experience.
Every time you think about the holidays and how to increase sales, there’s a confusion around what will appeal to your customers. We frame offers that appeal to prospects and persuade them to book with you. That’s it, from lookers to bookers.
Don’t wait until something terrible happens before you build a predictable sales system for your travel and tourism business…
I’m assuming you’ve visited 5 tourism marketing websites today. What if you have not? Someone like Leina, Walid or Omar must have shared it with you.
“Before the pandemic I had 15 employees; four years later I am still a one-man show”
L. (Tanzania)
“Esther, I am having trouble selling. “The wars in Syria have shaped the views of travelers. It’s hard to change their perception of the region.” –
W. (Damascus)
“It’s like a struggle; I can only do what I can. The big brands already have the most tourists and travelers”
C. (Sri Lanka)
“I don’t post because I don’t know what to post and I’m not sure if what I think is right”
A. (South Africa)
This and many other stories have made me lose sleep. Quite disappointing that we have so many talented guides and planners all over the world, but tourists may never experience them just because they didn’t build a sales-generating marketing system or adapt to changing consumer behaviors.
That’s how I realized there was something for me here.
Our travel community has ever since grown to over 2000 members across 70 regions.
My training in International Marketing and top schools, like the London School of Journalism, the UN Tourism Academy, and Cambridge International College, drives my commitment to help you grow.
My aim is to provide you with the right support, tools, and inspiration.
Real Journeys. Real Stories. Real Smiles.
I would like to express my impression of the comfortable services through the beautiful activities you provided us with, which gained our complete satisfaction. Hoping to have your services in the coming times. Thank you very much
I've had the pleasure of being part of "Marketing For Travel Agents & Tour Operators" for some time now, and I can confidently say that Esther has done an exceptional job managing and fostering a welcoming and highly informative space for travel professionals. The group has grown into a vibrant community, thanks to Esther's dedication for sharing valuable industry updates to hosting Q&A sessions and promoting collaboration, share knowledge and network effectively which create opportunities for all of us. Thank you so much for making me part of it.
A big thank you to the Marketing For Travel Agents & Tour Operators Community! I want to express my deepest gratitude to this dynamic and dedicated community for giving me the opportunity to share my innovative concept in vacation booking. Special thanks to the founder, Esther Akinsola, for the warm welcome and constructive feedback. Thank you all for your support and for the spirit of collaboration that makes this community so strong! Together, we can continue to push the boundaries of the tourism industry.
Anand's webinar was awesome Today's travel market is very demanding. Everyone wants to get service according to her/his wishes. Anand suggestions how to focus and accomodate our (future) clients were very precise and clear. just awesome, Thank you 🙏
Thank you zippa marketing for a wonderful webinar session.
Yesterday session was insightful. Loved it
I followed the conversation with Mateja, it's really constructive. Keep up the good work!
I am so grateful for the opportunity to work together. You are the Head of Sales in Africa, and by extension, you have shaped the way we do our sales everywhere else. You don't give up. You don't get dejected. You keep going and that's one of the best qualities a person can have. I am thankful for everything that you do.
As a local tour operator with over a decade of experience, I value initiatives like this that provide opportunities to share expertise, gain insights, and foster meaningful connections with like-minded professionals.
My favourite part of any event is answering people's questions. With Esther leading the conversation, several fascinating topics were brought up that allowed me to dive deeper into the topic of SEO for travel and tourism. I say that my brand, Write Wiser, is raising the bar for marketing writing but Esther's event raised the bar even higher! That level of engagement is priceless and tells me that the MTATO community is where any professional wants to be, to connect with peers and learn from experts. I hope I'm invited to speak again.
You are what small operators need!
With your information and connection you are creating opportunities and travel relations accross the world! There is so much to learn out there but you have brought everything under one roof! Thank you
The community has helped me to gain confidence as a business owner. I have learned new things through others sharing and gained some new ideas through this community.
Teaming up with you has opened up more opportunities and strategies in our Kenya destination marketing
As the Managing Director of Crest Adventure, I have attended numerous webinars, but Anand's webinars stood out for its clarity, depth and practical insights. The presentation was not only engaging but also incredibly relevant to our industry.
The monday sessions are very productive
The bed and breakfast lodge had just been acquired and had no digital footprints. At the time of approaching us they had only one platform for bookings and sales was not as they envisioned. The manager wanted to build a sales infrastructure for high season that can then translate into predictable sales in low season in Tanzania
For the first phase we created a 3 months comprehensive marketing strategy that connected all their social media communications, Optimized website and listings across Bookings, GMB, other important OTAs and positioned the bed and breakfast as a choice bed and breakfast for travelers visiting Tanzania with a particular focus on the area Jambiani. Based on the evaluation of past results and internal decisions we moved to the second phase; travel partnerships
273% increase in website visits and 3500 accounts reached in 14 days. Took the FB profile to 750 followers and an engaged audience in a month. 9 travel partnerships achieved across Tanzania, Mauritius, South Africa and France.
Jordana says they currently get an average of 3 enquiries daily
Premier chat solution in Grenada, they offer chat solutions to the hospitality industry. They are new to the African market and they needed a market representative
We developed sales strategies based on the culture, market share and market penetration. We identified potential buyers based on a set criteria, manually prospected, developed email flows and scheduled them on a demo with the founder
35 booked demo
Travel Tech is one of the biggest travel tech event companies in Miami. The organization was looking to organize an event in the EMEA region and needed someone who’s in Africa and is familiar with the market to ensure that the event reaches new regions within the 3 markets
We developed publicity strategy and materials, email scripts and call scripts based on the organization standards. We also pitched prospective sponsors, moderator’s media partners and speakers. Booked sales calls and organized the event alongside other members of the team.
The event garnered total Linkedin Impression of 3,268, website impression of 2,661 and total event impression was 11,289.The total number of attendees were 602 in all the 4 days of event across the 3 platforms and 1092 replays post-event across 10 countries; Spain, United States, United Kingdom, Portugal, Brazil, India, France, Argentina, Nigeria and Greece And an average viewing duration of 24.2 minutes, 122.4 hours of content watched and total email opened was (47,650) of the 88, 620 sent. We also secured Media partnerships across South Africa, Lisbon and Brazil. We also organized sales calls to close prospects