Sustainability sells, and more travel businesses are marketing themselves as “eco-friendly” to attract conscious travelers. But not all green claims are genuine. Many are just clever marketing tactics—also known as greenwashing.
How can travelers and businesses tell the difference between real sustainability efforts and misleading claims?
Do you know what red flags to look out for when assessing a company’s environmental commitments?
Join us for the Tourism Clinic session, “Greenwashing in Tourism: Spotting the Red Flags,” where we’ll uncover the common tactics businesses use to appear more sustainable than they actually are.
This session will break down how to evaluate sustainability claims, identify misleading marketing language, and ensure that both businesses and travelers make informed choices.
By recognizing and avoiding greenwashing, the tourism industry can push for genuine sustainability efforts that truly benefit the planet and local communities.
👉 Register here: https://sendfox.com/lp/m8p79q to secure your spot now.
Office 5266
321-323 High Road,
Chadwell Heath, Essex
+17153031018
Office 5266
321-323 High Road,
Chadwell Heath, Essex
+17153031018
