If you have been in the online marketing space for a while, you may have come across the word SEO or used it without knowing what it is. SEO stands for Search Engine Optimization, which is the process of promoting your website to get more organic traffic and visibility through search engines. Before we get started, this article discusses the different ways SEO helps your business grow.
The main goal of SEO is to improve visibility and increase organic traffic to your website. 53% of B2B and B2C website traffic comes from search engine optimization, and that’s because search engine optimization helps improve companies’ digital marketing by increasing traffic to their websites. There are different types of SEO, namely on-page SEO, off-page SEO, technical SEO, and local SEO. Knowing and understanding when to apply each of them to your campaigns is very important.
If you don’t have a long-tail SEO strategy you’re missing out.
Aleh Barysevich, Founder of SEO PowerSuite
How does SEO (Search Engine Optimization) Work?
Understanding how SEO works requires first, an understanding of what search engines are. According to Wikipedia, a search engine is a software system designed to perform web searches, examples are Google, YouTube, Bing, Yahoo, Baidu, Yippy, WolframAlpha, etc. Search engine optimization is the process of helping search engines find and classify information on web pages in order of relevance to the readers.
Search engines do not only look at the content of the webpages, they also look at the information provided in meta tags, headings, sub-headings, section titles, keyword relevance, backlinks (the number of external links linking back to your own webpages), page speed, etc. As a result, search engine optimization is understanding what search engines prioritize and shaping your website to include those things.
In other words, SEO includes optimizing your web content for relevant keywords, adding relevant meta tags, adding headings, subheadings, images, optimizing your website load speed among others.
Ways SEO Helps Your Business To Grow?
- SEO helps you create brand awareness and gain credibility: When you use SEO for your business, your visibility and ranking become high, making it easy for potential customers to recognize and access your website thereby increasing your company’s sales. When people need a service that you can provide and search for it online, your brand name will be easily found because you have optimized your brand for search engines to rank in the first page of search results. Effective search engine optimization helps to increase the value of your brand and also gain credibility. Thus, SEO is a great way to help your business grow. According to some search users, credible companies can be found on the first SERPs (Search Engine Result Pages).
- SEO helps you generate useful organic traffic to your business: Once you have a strong online presence it will be easier for potential customers to access your business and increase sales. Directing organic traffic to your website is one of the surefire ways SEO helps your business to grow. Search engine optimization will make your business easier to find, locate and use, which will increase organic traffic to your business. The higher your ranking, the more visitors will come to your business website.
- SEO helps you understand what your customers want and helps improve their experience:- Search engines are always changing their algorithms. For example, Google uses user experience to rank pages on SERPs (Search Engine Result Pages). So, if you provide better content of service to your users than your competitors and they reward you with social sharing or a positive review, your chances of ranking high and gaining visibility in search engines increases. This also makes it easier for users to access what they are looking for and get the services you offer without stress.
- SEO gives you an edge over your competitors:- Top ranking in SERPs give you an edge over your competitors. Your business website has a higher authority than the rest and this gives you the upper hand over them.
- SEO helps you generate a positive ROI: – SEO increases sales and brings a high return on investment (ROI). According to Terakeet, websites that rank high on SERPs increase a blog’s business value by 429%, decrease customer acquisition costs by 87.41% and also bring in $12.20 of revenue per $1 spent on marketing. This is the most effective ways SEO grows your business.
How Much Time Does It Take to See Results From SEO?
Usually, it takes about three to six months before you start seeing the results of your implemented strategies. It takes patience and constant updating and checking your content and webpages for relevance and crawlability for you to start seeing results. In some cases, it may take more than one year before you start seeing results. SEO is not an immediate fix and it takes patience and skill to see results. Also, the timeline of seeing results from these ways SEO helps your business grow will depend on factors like your budget, skill of your team, and most importantly the credibility of your website.
What Tools and Techniques Are Used for SEO?
As for tools, the most commonly used of them include SEMrush, Ahrefs, Google Trends, Google Analytics, Google Search Console, etc. Additionally, for techniques. According to SEMrush, here are some of the techniques in SEO that can help your business grow and produce the best intended results;
- Emulate top-performing pages
- Use keywords that your competitors are ranking for
- Use broken links from your competitors
- Leverage internal links
- Show expertise
What Is The Difference Between Organic and Paid SEO?
Organic SEO involves using proven techniques to enhance your website’s visibility and rank higher than competitors. As the name suggests, it does not require payment to achieve a high ranking. You can reach the top of search engine result pages with little or no budget.
In contrast, paid SEO requires a budget for advertisements to help your business grow. It involves paying search engines to display ads prominently in search results. With paid SEO, results are typically achieved faster than with organic SEO.
What Are Some Ways SEO Helps My Business Grow and Stand Out From Competitors?
Increasing visibility is one of the ways SEO helps your business grow and stand out from competitors by increasing your visibility in search engine results, ensuring that potential customers find you before they find your competition. When your business consistently ranks higher, customers are more likely to trust your brand, engage with your content, and choose your products or services over others. Additionally, local SEO strategies can help you dominate your specific market, making your business the preferred option within your community.
How Often Should SEO Strategies Be Updated?
SEO strategies should be updated regularly, typically every 3 to 6 months, to reflect changes in search engine algorithms, shifting user behavior, and industry trends. Major algorithm updates, such as Google’s core updates, can significantly affect website rankings, requiring timely adjustments to maintain or improve performance. Additionally, content optimization, keyword relevance, and link-building tactics should be reviewed periodically to stay competitive. Monitoring analytics data consistently can also reveal new opportunities or issues, prompting quicker updates as needed. Watch this video from SEO-guru Neil Patel on ways to improve your SEO rankings.
FAQs on Ways SEO Helps Your Business Grow
Should business names be included in SEO blog titles in 2025?
Yes, including business names in SEO blog titles can enhance brand recognition and click-through rates, especially if the brand is well-known, but it’s only necessary when brand visibility is a key goal. Prioritize keywords for ranking first.
How can I use AI for SEO Gravitate?
You can use AI for SEO Gravitate by leveraging tools that automate keyword research, content optimization, competitor analysis, and performance tracking. AI can also generate topic ideas, improve on-page SEO, and enhance user experience through personalized content.
Does AI write SEO optimized content 3X faster than human writers?
Yes, AI can produce SEO-optimized content up to three times faster than human writers. AI tools can generate articles in minutes, whereas human writers might take hours for the same task. However, while AI offers speed and efficiency, human oversight is essential to ensure quality and relevance.
Conclusion
SEO is inexpensive to implement and every business needs it because it is the most realistic and effective way to reach its potential customers. In fact, it is something you can get started with on your own. However, if you need help and you have some extra cash on your marketing budget, you can always hire an SEO strategist to get you results faster. Search Engine Marketing is another way you can get results faster. Read this article for more information.
Remember, SEO is a gradual but rewarding process.
Most people will only find you through search engines.
Arnie Kuenn International Speaker and Author
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